Connecting With Consumers
By:Allan J. Kimmel
Published on 2010-06-03 by Oxford University Press
These are exciting times for business marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. This book calls on marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant.
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Book which was published by Oxford University Press since 2010-06-03 have ISBNs, ISBN 13 Code is 9780199556502 and ISBN 10 Code is 0199556504
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